How Block Printing is done

Every piece is printed by hand
Artisan hand block printing a rose pattern on white fabric
How it's made

Every piece is printed by hand

When you buy from us, you're getting something no machine can make. Every pattern on every piece of fabric was stamped by a person — one block at a time. These are the real people and the real process behind every piece you own.


Step 1

The block is carved by hand

Craftsperson's hands carving a detailed floral pattern into a wooden block
From our workshop — every line chiselled by hand
01
Carving the block

A craftsperson chisels your pattern into a block of teak or sheesham wood. This alone can take several hours for a detailed design. A skilled block carver trains for years, and the same block may print thousands of metres of cloth over its lifetime.


Step 2

The fabric is stretched flat

02
Preparing the cloth

The fabric is washed first to remove any coating that would stop the dye absorbing. Then it's stretched tightly over a long padded table — you can see hundreds of carved blocks stored on the shelves behind, ready to be used. Any wrinkle at this stage shows up in the final print, so this step takes real patience.

White fabric stretched flat across a long wooden printing table, carved blocks visible on shelves behind
From our workshop — fabric laid flat, blocks on the shelves behind

Step 3

The dye is prepared and loaded

03
Loading with dye

The block is pressed into a tray of dye to pick up exactly the right amount of colour — you can see the beautiful printed fabric taking shape right alongside. Too much dye and the fine details bleed. Too little and the print looks patchy. Getting this balance right is the kind of skill that only comes with years of practice.

Artisan pressing a carved wooden block into a tray of deep pink dye, printed floral fabric visible beside it
From our workshop — block loaded with dye, printed cloth right beside it

Step 4 — the key moment

The pattern is pressed onto the cloth

Artisan pressing a block onto white fabric, rose pattern emerging across the cloth
From our workshop — each rose stamped one at a time, by hand

The block is placed on the cloth, pressed down firmly, held for a few seconds, then lifted cleanly and straight up. No sliding, no rocking. This single motion — repeated hundreds of times across a length of fabric — is what makes every piece unique. No two prints land in exactly the same way.

"Every slight misalignment, every ghost impression — these are not flaws. They are the signature of the hand that made it."


Step 5

Colours are built up layer by layer

Rows of paint-splattered buckets filled with vibrant dyes in every colour
From our workshop — the full palette of dyes ready for use
05
Adding more colours

Each colour needs its own block. After the first colour dries, the second block is aligned and pressed. Then the third. Traditional designs often use three or four colours — each one placed by eye, by hand, by feel. The range of dyes you can see here is what gives our pieces their richness and depth.


Step 6

The fabric is hung out to dry

06
Drying & setting

The printed fabric is hung outside in the open air to dry — sometimes stretching for metres in the sun. After 24 hours it's ironed firmly to heat-set the dye, locking the colour in permanently. After a final gentle wash, the cloth is finished and ready to become something you'll keep for years.

Long lengths of block-printed floral fabric hanging on bamboo poles under a blue sky
From our workshop — freshly printed cloth drying in the sun
If you ever notice the colours on your piece look slightly different from the product photo, that's the nature of hand printing — no two lengths of fabric are ever identical. That's what makes yours one of a kind.

This is why our pieces feel different to mass-produced fabric. The slight variation in pattern, the richness of the dye, the texture under your fingers — all of that comes from the process you just read about. Real hands. Real craft. Made one block at a time.

All photos taken in our own workshop.

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